Upon entry, visitors used iPads to take a quiz to determine which avatar will follow them through the exhibition. Once an avatar was assigned, visitors could take a physical tag bearing his image. Inside the exhibition iPads were located in front of specific artworks, where visitors could use the touchscreen to try to pick out the avatar from a large group depicted in the original work of art.
8,629 avatars were issued to visitors via the quiz kiosks indicating 28% of the people coming to the show took part in the activity. Of those surveyed 82% felt the iPads provided the right kind of information, kept their attention and didn’t distract from the artwork; and 73% felt the interactive made them think more about the artwork and was helpful to their experience of the art.
The activity was accompanied by Sanjay Patel’s illustrations known for his striking, modern depictions of Hindu deities.