Learning Lessons Going Mobile

This is the final post in a three-part series about the use of mobile technology during the GO.

During the open studio weekend we wanted to provide as many mobile options as possible, but simplification could have helped us a great deal. We spread ourselves too thin in a quest for accessibility.

Despite the comment below and similar sentiments shared via other forms of feedback, Sharon and I still believe the high bar is necessary, and we wouldn’t change the requirement of registration and seeing many studios in order to nominate; we also believe that removing the nomination process from the weekend activity allows for needed reflection. However, within this set of requirements, we can and should simplify the means to get there.

As I look at these posts about texting and iPhone use, there are many lessons to be learned. If I had to do this year all over again, we would ditch texting in favor of telling people to write down codes, and we would have eliminated mobile web in favor of more staff time allocated to the iPhone app. Though we ran into unforeseen problems, I think having more time could have only benefited us and the additional time would have meant having more hands on deck when we started to see issues crop up because we would have been supporting fewer options.

As a powerful visualization, take a look at a detail of door signs which were on every artist’s door; this is the area of the sign that tells people how to check in to a studio and I’ve added arrows for emphasis:

We worked countless hours on this signage to try and make all the options as clear as possible, but you can see, there’s just too many choices and this results in too much information that’s not as clear as it could have been. It would have been a lot simpler if we just offered two methods—use our app or write it down. Not only would this have helped focus our tech efforts, it would have helped us better communicate about the choices available and we wouldn’t have been spread too thin in trying to support too many options.

Sometimes, we need to remember the wisdom of Mies: Less is More.