As we continue to take a look at site statistics over the course of the project, one of the things that interested the web team was the use (or not) of single sign on. You may recall, when we ask you to login to the site, we give you a number of choices—you can login using your existing Twitter, Facebook, Google account or you can elect to create your own local login just for www.gobrooklynart.org.
During artist registration, overwhelmingly 78% of artists decided to create unique accounts just for GO. Facebook registration followed by 18% and very few artists decided to use Twitter or Google account integration.
We actually went back and forth quite a bit before deciding to implement all those login options. We questioned whether it would confuse more people than it would help (early user testing found people were confused by the options), but in the end we decided to do it since it seems an expected feature in web sites that require you to have an account.
Given the overwhelming use of local accounts, I’m not sure we’d implement all those options the next time around. I’m curious to see if there’s a difference when it comes to voters—do they take advantage of the account options or similarly will most people setup local accounts? We’ll post an artist-voter comparison after the open studio weekend.